Ajax Social Media

Blogging has become an increasingly popular method of generating traffic towards websites over the last few years. The word ‘blogging’ was derived from the term ‘web log’, and originated and evolved form people’s personal online diaries.

They are personalized web pages containing links to other sites, but more than that they are a place for users to leave their comments, opinions and witty statements concerning many issues, including sports, politics, current news, TV and internet. The reason they have become so popular and well used is that they offer people the opportunity to express themselves and get their points of view across freely, without restrictions of age, gender, sexuality or social class.

To post to a blog site you must have a (often free) login membership, but these sites can be viewed by anyone anywhere in the world, which goes to show its worldwide appeal and reach. Blogging sites are not particularly technically difficult to create, and contain images, audio and video content, which can be updated and made instantaneously available to a global audience.

As blogging has become an increasingly well used form of media, many people, including politicians, TVbroadcasters, and of course businesses have begun to incorporate it into their marketing campaigns. It is a great way to reach people they otherwise would not be able to get hold of, especially with the younger generation. The internet is becoming a hugely important tool within marketing and this free, simple and effective method is therefore ideal to help organizations move forward with the times.

Such is the vast array of blogs out there; blog search engines have started to appear, to help surfers to move between all of the different topics and types of blogs that are available, such as legal, fashion, travel etc.

Issues have also been raised with the idea of freedom of speech – do people have the right to their own opinions, however farfetched and potentially explosive? Should they be able to hide behind fake personas? Or do those the blogs are aimed at have a right to legal proceedings due to defamatory of character? The legal side of blogging is unclear, and legislation may need to be brought in to help clarify what is and isn’t acceptable.

Blogging is a great way to increase Search Engine popularity, and using this technique enables the likes of Google and Yahoo to pick up on links and refer browsers to your sites more effectively.

A Popular New Trend that Breaks from Search Engine Optimization

Social media optimization is similar to search engine media optimization. The goal of social media optimization is to drive huge amounts of people to a specific website. Social media optimization can also be used to determine whether or not a startup website will be successful or whether it will fall flat with the consumers. Social media optimization uses new to encourage traffic to a website.

Social media optimization was a name created by Rohit Bhaargava, the vice president of Interactive marketing.

Social media optimization is online tools and platforms that can be used to share opinions, insights, and perspectives. It cant take many forms such as text, images, audio, and video. Popular forms of socialmedia optimization are currently blogs, pod casts, message boards, vlogs, and wikis. Social mediaoptimization is anything that builds a community where people can rendezvous. Social media optimization normally includes websites that can be used as a platform to send out a marketing message.

Social media optimization is not something that can be forced. It is considered a type of pull marketing; it only works if people are drawn to it. Search engine optimization has clear goals. Webmasters who use search engine optimization want to have a website that ranks well with the search engines.

The goals of webmasters who are trying to use social media optimization are; an increase in linkabilty, easy book marking, mash-up, inbound links, and helping content travel.

The rules webmasters who are using social media optimization need to live by are, rewarding valuable (helpful) users, and they need to make sure they are a user resource.

Webmasters who are using a social media optimization technique should make sure they participate with their users. You need to be a part of the blogs and the message boards.

Webmasters that are employing a social media optimization technique must know their target audience. You need to know what appeals to that particular group of people. It is important to remember that not everybody will love you.

Make sure you have created content. One of the words typically associated with social media optimization is mashup. The origins of the word, mashup, gets it start in the pop music world. Mashup is a website of application that works to combine content from more then one source into an integrated experience. A mashup is sometimes created as a way to gather feedback on an existing project or body of work. Most companies use a third party via public interface. Google, Amazon, Yahoos! APIs, eBay, AOL, and Windows Live are some of the companies currently experimenting with mashups.

Despite the fact that social media optimization is a relatively new concept, some people believe that socialmedia optimization will be one of the top seven marketing trends of 20007 along with; sharing corporate personalities, widget marketing, auto tagging, human filtered searches, content casting, and online identity shifting.

Social media optimization is something that encourages a fun social environment. Enjoy it.

Social media marketing has taken the World Wide Web by storm. Different forms of social media have popped up left and right. Consumers have taken to it very well and businesses have made a fortune thanks to it. It’s obvious that social media marketing isn’t going anywhere and that it’s here to stay. This means that a lot of different trends are sure to come out. Here are some things to look out for in the world of social media marketing.

1. More Videos – YouTube has dominated social media videos. As people have seen the success of this there are likely to be other platforms used. A lot of other video sharing websites are likely to pick up the pace and keep up with Youtube. With the number of people already making use of YouTube it will only be natural for businesses to try other platforms which are more business oriented. Live streaming and interactive broadcasts may also start entering the social media marketing.

2. Going Mobile – the internet is everywhere and accessing it can be done from mobile phones. Social networks such as Facebook and Twitter already offer versions that can be used on mobile phones. Other social media platforms are likely to follow in suit allowing customers to take social media marketing to the next level. Now, people don’t even have to go to their computers to be able to gain access to social networks.

3. Questions and Answers – while Question & Answer (Q&A) sites like Yahoo! Answers and JustAnswer have been around for a while, not a lot of attention has been given to these. With the continuous rise of social media marketing, the trend for purchasing things may change. More and more people are likely to visit these types of websites for quick information on products or services that they may be interested in. Whether they decide to buy something or not can be affected by this type of sites. On the other hand, businesses can easily use these sites to collect important data and feedback that can affect how they market or sell products and services.

4. Integration – the use of social media doesn’t end with the different networks that we use for marketing. It moves a step up by having it integrated into websites. If you use this to interact with your consumers, why not put it on your website? Twitter, Facebook, Stumbleupon and many others are just examples of social networks that let you integrate their platforms on your website. Why wait for your customers to visit these sites when you can bring it to them directly through your website?

5. WordPress – this open source publishing application is most likely the most social media friendly. It comes with an extensive list of interactive features, not to mention a lot of plugins to enhance a website. The best part is that a lot of this can be accessed free of charge. Many of these plugins that you get for free are also ideal for search engine optimization of your web content.

6. Location Based Marketing – checking into a business has become a popular trend on networks such as Groupon, Foursquare and others. As consumers continue to check into your business you can gain a lot of important information. You can get a better idea of who to sell to, what people want and more. In short, you can narrow down on your target market easily and get a higher return of investment. This is especially true for businesses that also have offline locations.

4. Integration – the use of social media doesn’t end with the different networks that we use for marketing. It moves a step up by having it integrated into websites. If you use this to interact with your consumers, why not put it on your website? Twitter, Facebook, Stumbleupon and many others are just examples of social networks that let you integrate their platforms on your website. Why wait for your customers to visit these sites when you can bring it to them directly through your website?

5. WordPress – this open source publishing application is most likely the most social media friendly. It comes with an extensive list of interactive features, not to mention a lot of plugins to enhance a website. The best part is that a lot of this can be accessed free of charge. Many of these plugins that you get for free are also ideal for search engine optimization of your web content.

6. Location Based Marketing – checking into a business has become a popular trend on networks such as Groupon, Foursquare and others. As consumers continue to check into your business you can gain a lot of important information. You can get a better idea of who to sell to, what people want and more. In short, you can narrow down on your target market easily and get a higher return of investment. This is especially true for businesses that also have offline locations.