A data driven approach for corporate warriors.
Existing research suggests unprecedented challenges for marketers.
Online posts by "people I know" are trusted almost twice as much as posts by brands. (eMarketer, 2010)
Internal challenges are even worse.
In our own study of over 50,000 employees at the top 50 digital agencies, we found that only 9% of them represented their employers' brands in their personal online profiles. In other words, when given a choice, 91% of digital agency employees "opt out" of their own company's brand message.
We also looked at who social media users are.
Are these social media trends just a function of Gen Y's lack of loyalty? Turns out: no. 61% of the respondents to our generational study considered "generational differences" to be a function of both age + attitude. Maybe that explains why the average LinkedIn user is 44 years old!
We create social media solutions that work because we understand the root problems.
Let's have our first conversation
